UK Job Description Template · Sales Executive
UK Sales Executive Job Description Template 2026
Job purpose
To generate revenue by selling to new and existing customers, managing the full sales cycle from prospecting through close. Achieve quota targets while building long-term customer relationships and contributing to team revenue goals.
Key responsibilities
- • Achieve or exceed quarterly and annual sales quota
- • Generate qualified pipeline through prospecting (outbound, inbound, referrals)
- • Manage discovery calls, demos, and stakeholder presentations
- • Negotiate commercial terms and close deals
- • Manage the full sales cycle in CRM (Salesforce, HubSpot)
- • Build relationships with C-level stakeholders for enterprise deals
- • Collaborate with marketing on lead quality and ICP refinement
- • Provide accurate pipeline forecasting to sales leadership
- • Hand over closed deals to customer success
- • Stay current on product, competitive landscape, and industry trends
Essential skills
- ✓ Track record of consistently meeting or exceeding sales quotas
- ✓ Experience with consultative B2B sales methodology (MEDDPICC, Challenger, Sandler, etc.)
- ✓ Strong discovery skills and ability to map stakeholder organisations
- ✓ Excellent written and verbal communication
- ✓ CRM proficiency (Salesforce, HubSpot)
- ✓ Negotiation and commercial acumen
- ✓ Pipeline management discipline
Desirable skills
- + Specific industry/sector experience (SaaS, fintech, healthtech, etc.)
- + Enterprise sales experience (£100k+ ACV deals)
- + Channel/partner sales experience
- + Existing network in target market
- + Experience with sales engagement tools (Outreach, Salesloft)
- + Public speaking and event presentation experience
Qualifications
Bachelor's degree typical but not required. Industry-specific certifications (HubSpot Sales, Salesforce, MEDDIC, etc.) valued. Experience often weighted more than formal qualifications in UK B2B sales.
Experience
Junior SDR/AE: 0-3 years with strong outbound prospecting. Mid AE: 3-6 years with proven quota attainment. Senior AE: 6-10+ years with enterprise deal experience. Strategic AE: 10+ years with C-suite engagement.
UK salary ranges
Junior
£30,000-£45,000 base + £15-25k OTE (£45-70k total)
Mid-level
£45,000-£65,000 base + £30-50k OTE (£75-115k total)
Senior
£70,000-£120,000 base + £60-100k+ OTE (£130-220k+ total)
Working pattern
UK sales typically requires office presence for collaboration, with 2-4 days office for hybrid roles. Travel to client sites common (especially enterprise). London-heavy for B2B SaaS but increasing remote roles. Hours often longer than 9-5 due to client schedules.
Career progression
SDR → AE → Senior AE → Account Manager / Strategic AE → Sales Manager → Sales Director → VP Sales. Some move to specialisation (channel, partnerships, international) instead of management.
Recruiter pro tip
UK sales JDs need to be honest about quota expectations and historic hit rates. Top sales candidates ask 'what's the typical quota and historic team attainment?' — companies with realistic quotas (60-70% of team hits) attract better candidates than ones claiming 100% attainment (which usually means under-bid quotas with high turnover).
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