UK Job Description Template · Marketing Manager
UK Marketing Manager Job Description Template 2026
Job purpose
To plan, execute, and measure marketing programmes that drive business outcomes (brand awareness, lead generation, customer acquisition, retention). Manage budgets, lead campaigns end-to-end, and report on performance to senior leadership.
Key responsibilities
- • Develop and execute marketing strategies aligned with business objectives
- • Manage marketing budget and ROI reporting
- • Plan and run integrated campaigns across channels (digital, content, events)
- • Lead brand voice and messaging consistency across touchpoints
- • Oversee content production (copy, creative, video, social)
- • Manage relationships with external agencies and freelancers
- • Analyse marketing performance using attribution and analytics tools
- • Collaborate with sales on lead quality and pipeline contribution
- • Manage marketing technology stack (CRM, automation, analytics)
- • Mentor junior marketing team members
Essential skills
- ✓ Proven track record managing marketing campaigns end-to-end
- ✓ Strong analytical skills with experience in marketing attribution
- ✓ Excellent written and verbal communication
- ✓ Experience with marketing automation platforms (HubSpot, Marketo, Pardot)
- ✓ Budget management and ROI reporting
- ✓ Cross-functional stakeholder management
- ✓ Project management and prioritisation skills
Desirable skills
- + B2B SaaS or specific industry experience
- + Demand generation expertise (paid media, SEO, content)
- + Brand marketing experience
- + Account-based marketing (ABM) experience
- + Customer marketing / retention experience
- + Event and field marketing experience
- + Specific tool expertise (Google Analytics 4, Tableau, Looker)
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field. CIM (Chartered Institute of Marketing) qualifications are valued but not required. Industry-specific certifications (HubSpot, Google Ads, Meta Blueprint) are common and useful.
Experience
Junior: 0-2 years marketing experience. Mid-level Marketing Manager: 4-7 years with autonomous campaign management. Senior Marketing Manager: 7-10 years with team leadership. Head of Marketing: 10+ years with departmental leadership.
UK salary ranges
Junior
£30,000-£40,000 Marketing Executive (London) / £25,000-£35,000 (rest of UK)
Mid-level
£45,000-£65,000 Marketing Manager (London) / £40,000-£55,000 (rest of UK)
Senior
£70,000-£100,000+ Senior Marketing Manager / Head of Marketing
Working pattern
Most UK marketing manager roles offer hybrid working (2-3 days office). London-heavy concentration with increasing distributed roles in tech and creative agencies. Standard hours with occasional event-driven late evenings or weekend campaigns.
Career progression
Marketing Executive → Marketing Manager → Senior Marketing Manager → Head of Marketing → Marketing Director → CMO. Specialisations: demand gen, content, brand, product marketing, customer marketing, PR.
Recruiter pro tip
UK marketing manager JDs often blur the line between hands-on execution and strategic leadership. Be specific in the JD about whether the role is more 'doing' (campaigns, content) or 'leading' (team management, strategy) — applicants self-select based on this and you'll get better-matched candidates.
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