How do I decline a job offer professionally?

When to decline. Within 48 hours of making the decision. Don't drag it out; the company has other candidates waiting and will appreciate the speed. Don't decline by ghosting — the recruitment community is small and ghosters get remembered.

What to write. 'Thank you for the offer for [role] at [company]. After careful consideration I've decided to accept another role that is a stronger match for [specific reason — career direction, scope, family commitments]. I really appreciate the time the team invested in me throughout the process and I was impressed by [one specific genuine compliment about the team or process]. I hope our paths cross again. With thanks, [name].'

What NOT to write. Don't give detailed comparison of the offers. Don't badmouth their offer or process. Don't promise to 'reapply later' without meaning it. Don't go quiet without explanation. Don't over-explain — three sentences is enough.

If they counter. Some employers will counter — better salary, better title, more flexibility. Engage briefly if you're genuinely open: 'I'd consider it; can you put the revised offer in writing?' Decline cleanly if you're not: 'Thanks for the consideration; my decision is final.'

Stay in touch deliberately. LinkedIn-connect with the recruiter and the hiring manager. Send a quarterly low-effort message ('saw your latest product launch, congrats'). The candidates who land senior roles years later are often the ones who declined an offer well 2-3 years earlier.