UK CV Personal Statement · Recruiter Guide
Marketing CV Personal Statement Examples (UK 2026)
Why this matters
Marketing is one of the broadest UK functions, and recruiters specialise heavily — B2B SaaS marketing is a different market from consumer brand or e-commerce. The personal statement should position you for a specific marketing recruitment market, not all of them. Generic statements get bounced because the recruiter doesn't know which roles to consider you for.
Example 1
B2B SaaS Demand Generation Manager
B2B SaaS Demand Generation Manager with 6 years building pipeline-driving programmes at scale-stage businesses (£10-50m ARR). Currently at [Company] running paid, content, and webinar channels with a £600k annual budget; generated £4.2m of marketing-sourced pipeline in 2024 (vs £3m target) at a CAC of £820. Strong in HubSpot, Salesforce, Looker, and the full B2B paid stack (LinkedIn, Google, sponsored content, intent platforms). Owner of the demand gen function, including team management of two specialists. Looking for a Senior Demand Gen Manager or Head of Demand role at a £20-100m ARR B2B SaaS business with strong product fit and unmet pipeline ambition.
Example 2
Brand and Content Marketer in consumer e-commerce
Brand and content marketer with 5 years in DTC consumer e-commerce, currently leading content and social at [Company] (annual revenue £8m, audience of 240k Instagram, 80k email). Grew organic Instagram following 4x in 18 months and rebuilt the email programme to drive 32% of monthly revenue (up from 18%). Strong in brand voice, content calendars, influencer partnerships, and editorial production. Comfortable with Klaviyo, Shopify, Later, Figma, and the consumer content stack. Looking for a Senior Brand Marketing Manager or Brand Lead role at a £5-30m DTC business with a distinctive identity and content-led growth strategy.
How to write yours — step by step
- 1 Specify your marketing discipline in the first sentence — demand gen, content, brand, product, etc.
- 2 Name your sector and stage — B2B SaaS scale-up vs consumer DTC vs enterprise
- 3 Surface 2-3 metrics with concrete numbers and benchmarks
- 4 List the tools you actually use — recruiters filter on stack
- 5 Close with the specific next role — discipline, level, sector, stage
- 6 Keep it 100-140 words
- 7 Avoid vague language like 'data-driven marketer' — show the data
Common mistakes
- ✗Calling yourself a 'full-stack marketer' — usually means generalist with no depth
- ✗Not specifying B2B vs B2C — different recruitment markets
- ✗Listing 20 tools — three to five is enough; more reads as padding
- ✗Generic 'driven by results' language — show the results
- ✗Vague role direction — 'open to marketing roles' loses to specific direction
Recruiter pro tip
Marketing roles are increasingly specialised in the UK — even at director level, the difference between B2B SaaS demand gen and consumer brand marketing is large. The personal statement should position you for one of those markets, not both. Recruiters who get a generic marketing statement don't know whether to send you a £45k brand role or a £75k demand gen role, so they often send neither. Specificity narrows the funnel but increases the conversion rate of CVs to interviews.
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