SEO Specialist Cover Letter Example

[Hiring Manager / Hiring Partner]
[Company]

Your senior SEO role at Octopus Energy mentions taking organic traffic from 220k to 600k monthly. I led the equivalent growth at my current SaaS over the last 18 months — from 180k to 580k monthly organic sessions and from £140k to £490k attributed monthly revenue.

The traffic growth came from three deliberate moves. First, we shifted content focus from generic top-of-funnel keywords to high-intent comparison and bottom-of-funnel queries — which has been the right strategy as AI Overviews have eaten into informational queries. Second, we rebuilt our internal linking structure based on a topic cluster model, which lifted average rank for tracked commercial keywords by 4.2 positions over six months. Third, we built relationships with three industry communities (Reddit, Indie Hackers, two industry forums) which now drive an estimated 18% of our high-intent organic traffic via brand-and-citation signals. I run the SEO function with one direct report and a budget of £120k for content production. The technical work matters less than it used to in 2026 — the strategic content work is where the leverage is — but I keep our Core Web Vitals green and have a quarterly technical audit cadence.

I'd welcome a conversation about your organic acquisition strategy and how this approach would apply. My CV has the broader detail.

Yours sincerely,
[Your Name]